Stunning looks but what happened?

Have you ever had a friend who looked stunning but over time they ‘faded’, perhaps the look they once had is now ‘not in vogue’ or they have aged and the look does not fit the image, they should have altered to an image which suits their age, level of maturity etc…

I was out shopping today and started to see a few, “not quite walmart’ people but some a bit too close for comfort. Then a few who were the opposite, I started to put two and two together and thought… “Isn’t it interesting how the looks convey so much”. What I was now seeing was confidence, poise, pride, conviction, energy, warmth, integrity, strength, trust, beauty…” Guess which group this was!

While on the other side there was, sloth, lack of care, little confidence, an unruly ‘dis-ease’, coldness etc.”

It then struck me, it was a reflection of the shopping experience I had been having recently. Some businesses poised and confident while others, uneasy and fragile. Wow what a comparison, on the one hand people and the other hand businesses yet there was a correlation to the way I felt about them both, a sort of emotional connection, ethereal and subtle but somehow strong at the same time.

Well that’s how I feel sometimes with some businesses I observe. The businesses I love are the ones who are consistently on top of their game. The ones who take care to present well, keep up with the times without following the latest fad. The ones who have pride and professionalism without an air of arrogance.

One quick example, I parked near a shop which sells Chef’s essentials, it’s open to the public so I took the chance to browse (I’m an avid cook so hey it was a great fit). On entering the store, one of the staff (although serving others) nodded and said “hello” I reciprocated and continued to browse.

As I went further into the store another service professional approached and said “It looks to me as though you are happy to browse, unless there is something specific you my like assistance with?” I smiled broadly and said “I’m quite happy thanks you read my interest well!” She smiled back reassuringly.

I wandered some more and selected a few things which took my fancy, on arriving at the counter, I was assisted with some light chatter and some ideas about one of the items I had selected “You can also use that for…” it was welcome info. I felt confident to ask a few silly questions without the store people rolling their eye’s and I was met with some great responses which answered my queries well and helped me feel as though they were not silly questions after all.

I left the store pleased with the purchases and information I sought, nice… Mind you I have had the opposite on more than one occasion. Oh and by the way the store was well stocked (range and qty of each item) and beautifully presented, with items clearly labelled with price and other details.

To get back to the original idea of the post I reflected on a not so good experience in a store earlier in the day, not enough staff, taking too long to serve and trying to find what I wanted in their crowded space was annoying, If I did not want the item so much I would have gone elsewhere. I walked out of there with a sense of disdain and grumpiness. Mind you this store had started out well a few years back but is fading off my radar the more I go back and suffer the little things which annoy me.

Stunning looks, but what happened… certainly, so take the time to figure out what’s happening in your business so you can prevent this from happening.